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How to Create a Landing Page in WordPress

A Complete Step-by-Step Guide

Did you know that businesses using well-optimized landing pages see up to 55% higher conversion rates than those relying solely on their homepage?

That’s because a landing page is designed for one goal—to convert visitors into leads or customers.

If you’re running ads, email campaigns, or promotions, sending traffic to your homepage can lead to distractions and lower conversions. But with a dedicated WordPress landing page, you control the user journey and maximize conversions.

In this guide, we’ll walk you through how to create a landing page in WordPress step-by-step, ensuring it’s optimized for lead generation and sales.

What is a WordPress Landing Page?

You’ve spent hours crafting the perfect ad or email campaign, targeting just the right audience. The clicks start rolling in—but instead of taking action, visitors get distracted, wander around your site, and leave. Sounds frustrating, right? This is where a WordPress landing page comes in.

Unlike regular website pages filled with menus, links, and distractions, a landing page is a standalone, conversion-focused page designed to guide visitors toward one clear action—whether it’s signing up, downloading a resource, or making a purchase. It removes unnecessary navigation, keeping visitors laser-focused on what matteṭrs most.

Do You Need a Custom Landing Page?

Imagine this: You’re running Facebook ads for your new online course. Your ad copy is spot-on, and people are clicking. But where do they land?

  • Without a landing page: A visitor clicks the ad and lands on your homepage. They see your blog, your about page, and other unrelated content. They look around for the guide but get lost in the clutter. Frustrated, they leave. That’s a lost lead and wasted ad spend..
  • With a landing page: That same visitor clicks your ad and lands on a dedicated page that speaks directly to them. The guide is right there, along with a short description of its benefits and a simple signup form. No distractions. No confusion. Just a clear path to conversion.

See the difference? A landing page funnels visitors toward a single goal, increasing the chances they’ll take the action you want.

How a WordPress Landing Page Helps You Convert More Visitors

A well-optimized landing page in WordPress works like a conversion powerhouse because:

  • It’s distraction-free: No competing links or menus—just one clear CTA.
  • It matches visitor intent: If they clicked an ad, they land on a page that delivers exactly what was promised.
  • It increases conversions: Focused pages consistently outperform general website pages in terms of lead generation and sales.

So, if you’re investing in ads, email campaigns, or promotions, don’t send people to a generic homepage. A landing page ensures your marketing efforts pay off with real results.

The Difference Between a Website, a Page, and a Landing Page

A landing page isn’t the same as a website page. Let’s break it down:

  • Website: Like a shopping mall—filled with different departments, sections, and things to explore
  • Landing Page: A focused, conversion-optimized page, like a pop-up shop, designed to drive a single action (buy, sign up, download, etc.).
  • Regular Web Page: A section of your website that provides information (About Us, Blog, Contact, etc.).

When you’re running ads or marketing campaigns, sending users to a landing page (instead of your homepage) increases the chances of conversions and reduces bounce rates.

WordPress Pages vs. Landing Pages: What’s the Real Difference?

Ever walked into a massive shopping mall just to grab one item, only to get sidetracked by dozens of other stores, food courts, and flashy displays? 

That’s exactly what a typical WordPress website feels like—it’s a space filled with menus, blog posts, and different sections, all competing for attention. And while that’s great for general browsing, it’s not ideal for conversions.

Now, imagine stepping into a small, focused pop-up shop with just one product—the exact one you came looking for. No distractions, no wandering, just a clear path to make a decision. 

That’s what a WordPress landing page does. It strips away everything unnecessary and leads visitors straight to the action—whether it’s signing up, making a purchase, or downloading a resource.

Why This Matters for Your Marketing Efforts

If you’re running ads, email campaigns, or promotions, every click is precious—and you don’t want visitors getting lost in your website’s endless pages. A landing page ensures they land exactly where they need to be, with a single call-to-action (CTA) guiding them forward.

  • A regular website tells your whole story.
  • A landing page focuses on just the moment that matters most.

Why WordPress is the Smart Choice for Your Landing Pages

Why Use WordPress for Landing Pages?

Building a landing page shouldn’t mean dealing with multiple tools and logins. If your website is on WordPress, keeping your landing pages there is the easiest and smartest choice.

  • Everything in One Place – Manage your website, landing pages, SEO, and analytics from a single dashboard. No switching between platforms.
  • Seamless Integration – WordPress works with your existing plugins and tools—no complicated setups needed.
  • Easy and Effective – Create high-converting pages without extra hassle, so you can focus on getting more leads and sales.

With WordPress, you get simplicity, flexibility, and better results—all in one place.

7 Key Elements of a High-Converting WordPress Landing Page

A great landing page isn’t just about design—it’s about getting results. Here’s what you need to turn visitors into customers.

Keep Your Message Consistent
  • Match your landing page to your ad
  • Use the same promise, tone, and design
  • Avoid surprises that make visitors leave
Grab Attention Instantly
  • Write a clear and compelling headline
  • Use a hero image that reinforces your message
  • Make sure visitors understand your offer in seconds
Write Copy That Sells
  • Highlight the benefits, not just features
  • Use short, scannable sections for easy reading
  • Get straight to the point—skip unnecessary details
Optimize Your Form for Conversions
  • Only ask for essential info (name, email)
  • Add extra fields only if necessary
  • Make the form easy to fill out on any device
Use Social Proof
  • Add real testimonials or case studies
  • Include stats that show your success
  • Keep it authentic—quality beats quantity
Nail Your Call-to-Action (CTA)
  • Use clear, action-driven text (e.g., “Get My Free Guide”)
  • Place CTA buttons in multiple locations
  • Make it easy to spot and click
Make It Mobile-Friendly
  • Over 95% of users browse on mobile—test everything!
  • Ensure fast load times for a smooth experience
  • Keep your design responsive for all screen sizes

A well-optimized landing page isn’t just another webpage—it’s a conversion powerhouse. Follow these steps, and watch your leads grow!

How to Create a Landing Page in WordPress (Step-by-Step)

Now, let’s get into the actual process of creating a landing page in WordPress.

Step 1: Choose a Landing Page Builder

While WordPress offers built-in options, the easiest way to create a high-converting landing page is by using a drag-and-drop builder. Here are some popular options:

  • Elementor (User-friendly, great for design freedom)
  • SeedProd (Best for high-converting landing pages)
  • Beaver Builder (Ideal for beginners)
  • Thrive Architect (Conversion-focused with lead-gen tools)

Most of these plugins offer pre-designed landing page templates to speed up the process.

Step 2: Install and Activate Your Plugin

Go to your WordPress dashboard.

  • Navigate to Plugins > Add New.
  • Search for your chosen landing page builder (e.g., Elementor).
  • Click Install > Activate.
Step 3: Create a New Landing Page
  • Navigate to Pages > Add New.
  • Click on Edit with [Your Plugin].
  • Choose a template or start from scratch.
Step 4: Customize Your Landing Page

Now, it’s time to design your page. Add:

  • A headline that grabs attention.
  • A subheading explaining your offer.
  • Images or videos for engagement.
  • A clear CTA button (“Sign Up Now,” “Download Free Guide”).
  • Testimonials and trust badges.
Step 5: Optimize for SEO & Mobile
  • Use SEO plugins (like Yoast SEO) to add keywords and metadata.
  • Check mobile responsiveness—your page should load fast and display well on all devices.
Step 6: Publish & Promote
  • Click Publish to go live.
  • Share your landing page link in ads, emails, social media, and blog posts.

Create a WordPress Landing Page with Unbounce

If you want advanced features like A/B testing, dynamic text replacement, and AI-powered optimization, consider Unbounce. It integrates with WordPress and offers powerful conversion tools.

  • Sign up for Unbounce and connect your WordPress site.
  • Use Unbounce’s drag-and-drop builder to create a high-performing landing page.
  • Publish directly to your WordPress site for seamless tracking and performance analysis.

In conclusion, creating a WordPress landing page doesn’t have to be complicated. By following this step-by-step guide, you can design a high-converting page that helps turn visitors into leads and customers.

Need help designing your landing page? Contact us for expert assistance! 

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